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Penny Hydraulics Launches New Goods Lift Configurator

Penny Hydraulics Launches New Goods Lift Configurator


UK lifting equipment manufacturer Penny Hydraulics Ltd are proud to announce the launch of the  Goods Lift Configurator . The free-to-use online tool, accessible from the  Penny Hydraulics website, enables users to specify and request a quotation for the correct lifting solution from an extensive range of Mezzanine floor lifts, CellarLifts and BayLifts.

This is not the first time Penny Hydraulics have created a solution to improve the customer experience. In April 2018, we launched the  Crane Configurator, which has successfully helped over 100 people to specify their appropriate lifting solution.

Daniel Casey, Marketing Manager of Penny Hydraulics outlined the importance of the Configurator:

“Our goal is to improve the customer experience by removing the barriers that stop people from specifying a lifting solution. By simplifying the process we are seeing new customer enquiries as well as existing b2b partners specifying cranes to their customers without the need for assistance. It is this simplicity and instant access to information that is key in this digital era."

How does it work?

After a simple one-time login users are asked a sequence of basic questions based on their requirements. These questions break down the specification of a Goods Lift to a basic level, so anyone can understand.

For example – the user is asked what type of goods they need to move between floors, the rough weight of the items, and how far they need the items to move. The Configurator then uses this data and instantly suggests the correct lifting solution as well as options to view images, find out more (including specification sheets), request a quotation or request a call back to discuss their options further. Should the Configurator user request a quotation or a callback, their details will digitally be sent to the relevant Area Sales Manager in real-time, who can then provide the relevant price and availability to the user.

Richard Short, Sales Director of Penny Hydraulics has been the driving force behind the project:

“Building on the successful model that we introduced earlier this year for the Crane Configurator, I believe that we will increase both interest and enquiries for our range of Goods Lifts. It is important to be innovative and to stand out in an increasingly competitive marketplace, we believe that the Configurator gives us the tools to achieve this."

To utilise the configurator, interested parties should visit the Penny Hydraulics website and click on the ‘Configurator’ link accessible from the main menu.

About Penny Hydraulics:

Penny Hydraulics Ltd was founded in 1978 by mining engineer, John Penny. The company offered nationwide hydraulic garage equipment and mining equipment repairs. Since then, the company has diversified into new markets, primarily lifting equipment including cranes for commercial vehicles.

Today, the company has grown to become the UK’s leading lorry-loader crane and hydraulic lift manufacturer. A multiple-award-winning company, Penny Hydraulics employs 90 people and operates from its Derbyshire headquarters that, in 2017, benefitted from significant development & expansion. The large-scale construction project at the company’s existing site in Clowne near Chesterfield cost over £2M. Works included; a new warehousing facility to allow increased levels of stock, a new production facility to allow increased turnover of products and a new office building to offer space to expand the company’s design, sales and marketing functions and improve customer perception and experience.

The company recently celebrated its fifth consecutive record year in sales, with various large contracts for customers helping to boost sales. A new line of over 470 hydraulic vehicle mounted cranes added to the existing crane range also played its part. The business remains family owned and is currently run by 2nd generation family members and a board of Directors.

Penny Hydraulics is partnered with industry's leading professional and trade organisations and is an Accredited Commercial Vehicle Converter for major vehicle manufacturers, including; Renault; Nissan; and Volkswagen. Organisations worldwide from the USA to Australia and Hungary to Benelux, choose to partner with Penny Hydraulics to sell lifting applications all over the world.

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