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Glorious mechanical handling at Goodwood!

Glorious mechanical handling at Goodwood!


Lifting equipment manufacturer Penny Hydraulics Ltd has completed a mechanical handling project on the Goodwood Estate that is seeing dramatic improvements in the welfare and productivity of those working onsite and is dramatically lowering operational costs.

Goodwood is undoubtedly best known for two key events: Goodwood Revival & Goodwood Festival of Speed. Goodwood Revival is a three-day festival held each September for the types of road racing cars and motorcycles that would have competed during the circuit's original period between 1948 and 1966. Goodwood Festival of Speed is an annual hill climb featuring historic motor racing vehicles held in late June or early July; the event is scheduled to avoid clashing with the Formula One season, enabling fans to see F1 machines as well as cars and motorbikes from motor racing history climb the hill.

That said, there’s much more to Goodwood that these two famous events! In fact, Goodwood has over 300 years of varied and interesting history. Over generations, Goodwood has been shaped by the interests, hobbies and passions of its owners.

The first Duke of Richmond, son of King Charles ll, chose Goodwood as his country retreat and bought the original Jacobean house in 1697. There have since been 9 successive Dukes, and for 200 years guests have been coming to Goodwood to enjoy horseracing, motor racing, golf, flying, shooting and cricket, all of which have been introduced by enthusiastic family members.

The modernisation of the Estate was inspired by the present Duke of Richmond (the 10th Duke). The Estate has been further developed by his son and heir, the Earl of March & Kinrara, to meet the challenges of the 21st century: reviving the motor racing events, investing in the original downland golf course, the organic farm, the Goodwood Hotel, and restoring Goodwood House itself to its former regency glory. Creating the Festival of Speed and the Goodwood Revival, he has put Goodwood firmly on the international calendar as one of the great centres of sport and entertainment in the world.

In the early twentieth century, once the Goodwood golf course was laid out, The Kennels building became the Clubhouse. Nowadays, it revels in a spectacular restoration and plays host to Members from all of Goodwood’s Sporting and Social Memberships – Horseracing, Golf, Motorsport, Aviation, Health Club and Kennels' Members.

It would appear that all this sport is thirsty work! The Kennels handle a huge volume of drinks deliveries every week, be it crates of bottles or beer barrels and it was for this reason that award-winning lifting equipment manufacturer Penny Hydraulics Ltd were contacted with regards to their hydraulically powered CellarLift.

Staff and draymen at the Kennels were in desperate need of assistance lifting and lowering barrels and crates in and out of the cellar, especially when handling beer deliveries. Traditional methods of drinks deliveries were manual, labour intensive and were proving to be back-breaking, time-consuming and even potentially hazardous: the safe systems of work were often easily overcome in an effort to speed up the operation. The worry was that this may result in broken containers, injury to operatives and damage to the beautifully renovated building.

CellarLifts which are designed and manufactured in the UK, are hydraulically powered small goods lifts which provide a robust, reliable and cost-effective solution to the problems associated with drink and food deliveries. The lift eliminates the need to handle barrels and drinks cases from the delivery point – at street-level via door flaps - down to the cellar by hand. Almost forty years’ experience has gone into the current CellarLift design, which is in use with the major pub chains, breweries and restaurants in the UK.

Following a free and no-obligation site survey, the bespoke lift was designed and manufactured by Penny Hydraulics to fit the cellar drop at The Kennels exactly. The CellarLift was installed in the vertical cellar drop to carry beer barrels up to 54-gallons, or a double stack of drinks cases. The lift, which was a standard Vertical CellarLift as advertised in Penny Goods Lift brochure, was modified to fit the building. The lift is incredibly compact, occupying minimum floor space and is easily controlled by one operator via hold-to-run controls with no lift pit required, meaning no expensive and disruptive building works were needed.

“Once the overall concept was agreed, we provided a budget estimate and undertook preliminary surveys to identify the most appropriate configuration of the Cellar Lift and to highlight any potential health and safety issues related to cellar handling,” said Penny’s MD, Robin Penny. “This included taking detailed measurements on site and providing information for use by contractors such as the electrical services that needed to be installed. An installation date was agreed with contractors and once the equipment was in place, it was commissioned by us and readied for use.”


The Goodwood CellarLift was manufactured in the UK allowing the bespoke design to be installed within an incredibly short lead time, whilst comprehensive project management helped from site assessment through the design, manufacture and installation phases of the project. Penny Hydraulics Safe Contractor certified team of service and installation engineers carried out the rapid installations at The Kennels, supplying all the relevant risk assessments and method statements (RAMS) in advance.

The small and cost-effective goods lift is CE marked and complies with relevant UK legislation and regulations including the Machinery Directive 2006/42/EC, Lifting Operations & Lifting Equipment Regulations 1998 and The Provision & Use of Work Equipment Regulations 1998.

“Careful and efficient handling of loads in and out of the cellar at The Kennels has a number of benefits for Goodwood,” said Robin. “Draymen will be able to complete their deliveries with little or no manual handling which means reduced risk of personal injury for improved long-term welfare and productivity. There will also be less damage to containers and the building itself leading to lower overall costs.”

Are you handing drinks and food deliveries efficiently and safely within your premises? If you have a handling query, why not contact Penny Hydraulics today for advice? Alternatively, take a look at the CellarLift video, or download the specification sheet for the Vertical CellarLift today.

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