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Configurator: The revolutionary online tool changing the way you buy vehicle mounted lifting equipment

Configurator: The revolutionary online tool changing the way you buy vehicle mounted lifting equipment


Penny Hydraulics are proud to launch the first-of-its-kind online 'Configurator' tool for vehicle mounted lifting equipment. Our aim is to revolutionise the way in which vehicle mounted lifting equipment is specified and bought, empowering our customers to make informed choices on a crane or lifting platform.

Lifting equipment manufacturer Penny Hydraulics Ltd has launched a first-of-its kind lifting equipment configurator for commercial vehicles & trailers. The free-to-use online tool, accessible from Penny Hydraulics’ website, enables users to specify vehicle mounted lifting equipment from an extensive range of cranes and hydraulic vehicle lifts. The new tool is revolutionising the specification and buying process for load handling equipment for vans, pick-ups & trailers – empowering customers to specify their own cranes and lifts and making it simpler and quicker than ever before.

How does it work? An intuitive step by step process guides the user through a number of options and questions, before suggesting one, or a number of suitable cranes or hydraulic vehicle lifts to suit the vehicle model and required application. The user is presented with dimensional drawings, specification information, product imagery and a brochure - useful pre-purchase information which may all be downloaded directly from the configurator in PDF format. At this stage, the user can also opt to receive a rapid quotation orrequest an on-site demonstration. On request, the data collected through the tool is digitally sent to one of Penny Hydraulics’ Area Sales Managers in real-time, who then supply the relevant price and availability information to the user.

Effectively, Penny’s are allowing users to start the buying process on their own terms, but by no means is the tool a replacement for personnel. Advice and technical support is available throughout the entire specification and buying process and customers who prefer to simply pick up the phone to order their equipment, need extra advice, or require support using the tool have various contact options available, including; phone; instant chat via the Penny Hydraulics website; or email.

The configurator aims to provide an enriched and more convenient sales experience for customers – interested parties can browse, narrow down their crane and lift options quickly and easily online and download all the information they need about the product to enable an informed buying decision without having to physically contact an engineer or sales person if they do not wish to. Knowing that, behind the scenes, sales personnel are then reviewing the data, gives users peace of mind that they have an expert ‘seal of approval’.

The configurator draws from Penny Hydraulics’ full range of award-winning vehicle mounted lifting equipment. This includes the ultra-lightweight SwingLift electric cranes suitable for both vans and pickups, the powerful PH Cranes for pick-ups and trailers as well as our unique hydraulically powered LoadLift suitable for vans. Both the LoadLift and PH Crane ranges incorporate hydraulic control for smooth and precise load handling. Such equipment is currently used by the major fleets such as British Telecom, Royal Mail, Skanska, United Utilities and more.

To utilise the configurator, interested parties should visit the Penny Hydraulics website  and click on the ‘Configurator’ link accessible from the main menu.

“The new configurator offers a compelling online experience for the user and allows us to respond to both existing and potential customer demands in a quicker and more accurate manner than the competition,” said Penny Hydraulics Sales Director, Richard Short. “We’ve applied 40 years’ experience handling vehicle mounted crane and lift enquiries to create this truly innovative and unique tool. We’re delighted with the finished product and have every confidence that it will help drive customer loyalty, increase customer satisfaction and ultimately improve our market share.”

About Penny Hydraulics

Penny Hydraulics Ltd was founded in 1978 by mining engineer, John Penny. The company offered nationwide hydraulic garage equipment and mining equipment repairs. Since then, the company has diversified into new markets, primarily lifting equipment including cranes for commercial vehicles.

Today, the company has grown to become the UK’s leading lorry-loader crane and hydraulic lift manufacturer. A multiple-award-winning company, Penny Hydraulics employs 90 people and operates from its Derbyshire headquarters that, in 2017, benefitted from significant development & expansion. The large-scale construction project at the company’s existing site in Clowne near Chesterfield cost over £2M. Works included; a new warehousing facility to allow increased levels of stock, a new production facility to allow increased turnover of products and a new office building to offer space to expand the company’s design, sales and marketing functions and improve customer perception and experience.

The company recently celebrated its third consecutive record years in sales, with various large contracts for customers such as Royal Mail helping to boost sales. A new line of over 470 hydraulic vehicle mounted cranes added to the existing crane range also played its part. The business remains family owned and is currently run by 2nd generation family members and a board of Directors.

Penny Hydraulics is partnered with industry’s leading professional and trade organisations and is an Accredited Commercial Vehicle Converter for major vehicle manufacturers, including; Renault; Nissan; and Volkswagen. Organisations worldwide from USA to Australia and Hungary to Benelux, choose to partner with Penny Hydraulics to sell lifting applications all over the world.

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