| OVL TO REPRESENT PENNY HYDRAULICS IN MIDDLE EAST
Issue Date: 8 March 2010 Ref: PEN10/09 PRESS INFORMATION Penny
Hydraulics has appointed Optimum Vehicle Logistics (OVL) as its distributor for
the Middle East and Africa. The company’s complete range of vehicle mounted
cranes, platform lifts, portable davit cranes and its hydraulic rams, roof supports
and specialist hydraulic solutions for the mining and power industry are included
in the agreement. “There’s nothing else like the products made
by Penny Hydraulics available in the region,” says Bill Thorpe, OVL’s
Sales Director for the Middle East and Africa. “This is a growing market
and we see great potential for providing customers with highly effective solutions
to their load handling and other requirements.” OVL supplies parts
and services to operators of commercial and military vehicles and is the only
authorised source of AM General Humvee® parts in the Middle East and Africa.
Operators of these and other vehicles are increasingly aware of the need for efficient
and safe load handling. Many of the vehicles are used for specialist applications
where the addition of load handling capabilities helps to enhance overall performance,
improve mobility, simplify operations and provide a safer working environment.
Customers include multinational, government and military organisations. Vehicle
mounted Swing Lift cranes Penny Hydraulics are designed for handling loads up
to 2000kg. They can be installed on almost any kind of commercial or military
vehicle to simplify operations and eliminate the need for manual handling. The
company’s range of side and rear mounted platform lifts is designed to handle
loads up to 550kg on a wide range of commercial vehicles. “We already
had a lot of interest from our customers who see the value in adding load handling
capabilities to their vehicles,” says Bill Thorpe. “There’s a good
opportunity out there and we look forward to working with Penny Hydraulics to
build both of our businesses.” OVL has an extensive network of agents
in key countries throughout the region and will initially focus on customers with
utility, military and special forces applications where mobility and simple load
handling are demanded.
“Working with a specialist like OVL provides
us with access to a major new market with their support and knowledge of the region
and its unique requirements,” says Richard Short, sales director at Penny
Hydraulics. “This is the second major international distribution agreement
we’ve announced this year and it demonstrates our commitment to growing the
business by entering new markets.” Both companies have also identified
mining and exploration activity as another growth market. Penny Hydraulics designs
and manufactures a wide range of hydraulic props, rams and roof supports that
are used by mining, oil and power generation companies throughout the world. Through
the new distribution arrangement OVL will provide access to countries such as
Jordan which have major hubs for this type of industry. Note to Editors:
Optimum Vehicle Logistics is a logistical support provider serving foreign military
armed forces with parts and service requirements on vehicles. As a stocking distributor,
OVL provides immediate support to customer requirements from its warehouse in
Milwaukee, Wisconsin and distribution centre in Dubai, U.A.E. Note to Editors:
Penny Hydraulics designs, manufactures and services lifting and load handling
equipment for use in a wide range of applications. Products include the Swing
Lift range of medium duty cranes for use on pick-ups, drop-sides and flat-beds
and the Step Lift, Load Lift and Tail Lift lifting platform ranges for use on
pick-ups, drop-sides and vans. The company also manufactures the Mezz Lift for
handling loads between ground floor and mezzanines and specialist equipment for
handling wheels, tyres and barrels in vehicles and at customers’ premises. DIGITAL
IMAGES AVAILABLE ON REQUEST FROM KEITH WOOTTON For further press information
please contact:
Richard Short
Sales Director
Penny Hydraulics
T: 01246
811475
W: www.pennyhydraulics.com Keith Wootton
Public Relations Consultant
T:
01327 830675/F: 0871 750 1406
E: penny@keithwootton.co.uk
W: www.keithwootton.co.uk/clients/penny/
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